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Four Basic Premises of Developmental Relationship Marketing
The following foundational premises of DRM, based on unchanging dimensions of human behavior, provide marketing professionals the kind of stable foundation other disciplines have, from physics and engineering to law and accounting, on which professionals predicate their work. See www.idrm.com for more details.

 FIRST PREMISE – BIOLOGICAL ORIGINS OF NEEDS: Worldviews, needs, motivations and general approaches to needs satisfaction are predisposed – not predetermined -- by one’s current season of life as influenced by five basic life value systems that form the basic building blocks of behavior, in effect serving as the DNA of behavior:

 SECOND PREMISE- PSYCHOLOGICAL ORIGINS OF MOTIVATIONS: Urges to satisfy needs involve objective forces that dominate behavior in the first half of life and subjective forces that dominate behavior in the second half of life

 THIRD PREMISE: INFORMATION PROCESSING: To avoid information overload, the brain conducts information triage to reduce information streaming in from the five senses to levels manageable by the conscious mind based on relevance of information to a person’s survival scenario, a matrix of needs whose satisfaction is vital to a person’s comfort and pleasure and avoidance of discomfort and pain. Information relevance changes across the lifespan in somewhat predictable fashion.

 FOURTH PREMISE: PSYCHOLOGICAL MATURATION STAGES: Psychological maturation, which influences information triage processes, evolves through four stages of development, each of which is characterized by a primary developmental focus, primary life strategy, and primary life story theme. The first two seasons are dominated by objectively centered social development needs (social -actualization); the last two by subjectively centered inner self needs (self-actualization).

	For information on developmental relationship marketing training and educational programs Call 703-609-6100.